A Survey on Consumer Preference for Handcrafted Cellphone Lanyards Among Grade 12 Students in Crossing Bayabas National High School

Abstract

The study employed a descriptive research design to investigate consumer preferences for handcrafted cellphone lanyards among Grade 12 students at Crossing Bayabas National High School during the academic year 2023-2024 as an educational and business research. Through stratified random sampling, 100 Grade 12 students were recruited, ensuring representation from each academic strand. Data were gathered through a survey checklist of 14 items, validated by three experts. Responses were analyzed using frequency counts and percentages.
The study found that many students, especially those aged 18 to 20 and female, like handcrafted cellphone lanyards. They prefer mixed colors and style over comfort. Wooden bead designs are popular, and most students prefer paying with cash. 73\% said they would likely buy the lanyards. 
The findings suggest a promising market opportunity for these products. To capitalize on this interest, it is recommended to focus on producing lanyards with diverse color options and appealing designs, emphasizing individuality and style. Additionally, offering cash payment options and exploring avenues for promoting the product's unique features could further enhance its appeal and increase sales potential.